Quick round up of some useful blog posts and articles from the last few weeks.
First up, bit of a shout to an old school mate of mine who is attempting to make it in the big scary world of affiliate marketing and is documenting his efforts. Whilst he may be a miserable, cynical bugger he does write very well and this blog promises to be entertaining and enlightening. Have a read of the blog – http://www.monthly5k.co.uk/ – and follow him on Twitter – @mjs1979.
Moving on, the naivety of some businesses when it comes to online still astounds me. Either do it properly or don’t do it at all. Something expounded here by George Marshall’s post on Derek Rose pyjamas.
Next a couple of posts from Rob Barham. First one on which merchants he’s seen improvement on in 2009 and then a follow up on how 2010 is shaping up well so far.
A couple of entries from the excellent team at Easy Content Units. Firstly a post about their 1st birthday and a review of the first year. Secondly an interview from the CJ blog with one of the Directors and all round nice guy Jason Brockman.
There have been a few posts about the launch of Impact Radius, which I think is a really exciting addition to the affiliate landscape. My favourite post on it is this one from Fraser.
A couple of posts from Kirsty have piqued my attention again this month, both around a similar theme. Firstly on how her traffic sources are moving from PPC towards SEO, and secondly on how to mine the long tail and why it’s important.
On the network side, AWin continue to innovate and market their innovations very well. At the IAB Affiliate Council we’ve spoken for a long time about how we can facilitate allowing affiliates to market themselves better to networks and merchants. AWin have announced their affiliate index, which looks like a good tool for merchants to use.
As someone who messes around in a very amateurish way with WordPress for my blog, I find posts like this one from Marketing Elf really helpful to demonstrate to me the potential.
More news from the US, and an interesting summary of a few posts on the changes that Google is making over there and how it’s affecting affiliates.
Another post from the ever excellent Magnus Nilsson on improving your search strategy.
Finally, great to see some of the networks embracing the appeal following the terrible tragedy in Haiti earlier this month. The banners on this page are from DGM and I’d appeal to any affiliate to spare a bit of space on their page to push this important message.
