Matt Bailey's affiliate blog

At the recent IAB Affiliate Council meeting we debated how merchants can gain increased transparency over what affiliates are doing, and at the same time sell themselves to merchants/agencies/networks to reduce the chance of being rejected from their campaign. Therefore I thought it would be useful to write a quick post on what we look [...]

There seems to be a common assumption in the affiliate world that the cookie period should be 30 days. I am concerned that not enough thought goes into determining this. What rationale is used by merchants/networks when setting cookie periods? Sector differences Different vertical sectors have different buying cycles and so this should influence the [...]

The issue of PI tracking through the affiliate channel has died down recently, having been a big issue 3-4 years ago. However is it now time to revisit this? Because of the last click wins model, many affiliates contribute to sales that they do not get rewarded for, and content affiliates are generally considered to [...]