At the recent IAB Affiliate Council meeting we debated how merchants can gain increased transparency over what affiliates are doing, and at the same time sell themselves to merchants/agencies/networks to reduce the chance of being rejected from their campaign.
Therefore I thought it would be useful to write a quick post on what we look for [...]
Posts Tagged ‘i-level’
There seems to be a common assumption in the affiliate world that the cookie period should be 30 days. I am concerned that not enough thought goes into determining this. What rationale is used by merchants/networks when setting cookie periods?
Sector differences
Different vertical sectors have different buying cycles and so this should influence the length of [...]
The issue of PI tracking through the affiliate channel has died down recently, having been a big issue 3-4 years ago. However is it now time to revisit this?
Because of the last click wins model, many affiliates contribute to sales that they do not get rewarded for, and content affiliates are generally considered to be [...]
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- AOL lose up to $20 million on buy.at
- Affiliate Window buys Buy.at
- Google becomes a price comparison site
- The future of price comparison?
- Can we all become Super Merchants?
- A4U Awards Nominations open
- Congratulations to Mr Edwards – New IAB AMC Chair
- What I’ve been reading recently
- Affiliate payment methods
- uSwitch acquired by an affiliate
- Clarke: Well spotted, you should be giving tips to our tech press here in the UK. Always good to see some facts behind a story, more of the time it's whatever
- Magnus Nilsson: I still haven't been able to see the ads live in the UK. Will be interesting to see any case studies of impact over the next few months for compet
- Sam: Was wanting to re-tweet but button does not seem to be working - better check it out! Unless its just not working for me of course.