At the recent IAB Affiliate Council meeting we debated how merchants can gain increased transparency over what affiliates are doing, and at the same time sell themselves to merchants/agencies/networks to reduce the chance of being rejected from their campaign.
Therefore I thought it would be useful to write a quick post on what we look for [...]
Posts Tagged ‘cpa’
There seems to be a common assumption in the affiliate world that the cookie period should be 30 days. I am concerned that not enough thought goes into determining this. What rationale is used by merchants/networks when setting cookie periods?
Sector differences
Different vertical sectors have different buying cycles and so this should influence the length of [...]
Categories
- Affiliate (17)
- Online stuff (1)
- Uncategorized (45)
Search
- AOL lose up to $20 million on buy.at
- Affiliate Window buys Buy.at
- Google becomes a price comparison site
- The future of price comparison?
- Can we all become Super Merchants?
- A4U Awards Nominations open
- Congratulations to Mr Edwards – New IAB AMC Chair
- What I’ve been reading recently
- Affiliate payment methods
- uSwitch acquired by an affiliate
- Clarke: Well spotted, you should be giving tips to our tech press here in the UK. Always good to see some facts behind a story, more of the time it's whatever
- Magnus Nilsson: I still haven't been able to see the ads live in the UK. Will be interesting to see any case studies of impact over the next few months for compet
- Sam: Was wanting to re-tweet but button does not seem to be working - better check it out! Unless its just not working for me of course.