PPC still makes up a large percentage of sales driven through the affiliate channel in the UK. Whilst it is less prolific than in the wild brand bidding days of the past, the agility and expertise of affiliates in the paid search landscape still means that significant revenues can be achieved through PPC.
However are affiliates making the most of the channel? Most PPC affiliates that have in house systems that they use to match up sales with the clicks that have driven them. Most search agencies have infinitely more advanced systems capable of accurately linking individual keywords to sales.
So up to now, affiliates have been at a disadvantage by not having access to these comprehensive reporting engines. However that has all changed. My old friends at DC Storm have adapted their search tool for use by affiliates. Headed by a real life ex-affiliate in Neil Sampson, the product is specifically designed to allow affiliates greater insight, accountability and ability to optimise search campaigns.
Having had a look at the product, it’s really intuitive to use and should deliver many benefits to larger PPC affiliates. Read more about it here. Best of luck with it to Neil, Seth and the team down in Brighton.
