I haven’t blogged in ages which is rubbish, but we have been very busy here in the i-level affiliate team working on various projects for our clients, one of which I decided to write about today as it’s something we’re quite proud of.
We’ve been working with Orange and FusePump to overhaul the way in which the Orange product feed is produced and distributed. FusePump extract content dynamically from Orange’s site and use the data to produce a feed, and also a couple of really handy affiliate tools.
The benefits of taking the information this way are that the information is current as it comes direct from what customers see on the site. Also we take all information that is available, meaning a much richer feed than previously.
The first of the two tools is FeedCreator. This allows affiliates to customise the feed to suit your requirements. So for example, you can customise a feed that contains only Nokia handsets or pink phones, making it easier to manage.
The second tool is AdCreator, which allows affiliates to create dynamically updated content units in a full range of IAB approved ad creative sizes. Rather than just witter on about them, here’s one I prepared earlier.
Big thanks to Rob and Lee from FusePump for getting us live so quickly and if anyone has any questions about the technology or how to use it, give the Orange affiliate team at i-level a shout.
