Matt Bailey's affiliate blog

08 May, 2009

Is Affiliate Marketing Really Worthwhle? My A4U Expo Presentation

Posted by: admin In: Uncategorized

Recently I was lucky enough to be asked to speak at the excellent A4U Expo in Amsterdam. I prepared a presentation on how to justify the existence of an affiliate campaign, how it interacts with other channels and useful metrics to measure.

It seemed to go down quite well so I have decided to post it here with the hope of initiating debate around some of the issues. Any questions please drop me a comment and feel free to back me on the A4U Forum, button below.

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1 Response to "Is Affiliate Marketing Really Worthwhle? My A4U Expo Presentation"

1 | Chris K

May 11th, 2009 at 8:32 pm

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Hey Matt, shame I couldn’t be there to hear it in person – looks good! Some very interesting data in there – loving the layout/presentation design too. Great stuff. Hope you’re well!

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Always happy to have a chat with people about anything that is written here. Follow me on twitter - www.twitter.com/mattb811