08 May, 2009
Is Affiliate Marketing Really Worthwhle? My A4U Expo Presentation
Posted by: admin In: Uncategorized
Recently I was lucky enough to be asked to speak at the excellent A4U Expo in Amsterdam. I prepared a presentation on how to justify the existence of an affiliate campaign, how it interacts with other channels and useful metrics to measure.
It seemed to go down quite well so I have decided to post it here with the hope of initiating debate around some of the issues. Any questions please drop me a comment and feel free to back me on the A4U Forum, button below.

