The next meeting of the IAB’s Affiliate Council will be this Thursday at 3pm at the IAB’s office.
The agenda is as follows:
• Attendees and apologies (5 mins)
• Discussion around rebate catching applications and guidelines (15 mins) – Following the presentation at the last meeting from Nectar, a discussion around whether the IAB should look to issue guidelines to reassure merchants about this sector.
• Voucher code update (10 mins)
Nearly two months into the voucher code guidelines, an update on progress including the unveiling of the revised, clarified guidelines.
• Voucher code merchant education session (10 mins)
A merchant education session around the voucher code area has been suggested. Discussion around what the content should be.
• Discussion around affiliate marketing friendly research (15 mins)
Is there research that we could commission/undertake together which demonstrates the power of the affiliate channel?
• AOB (5 mins)
The timings may be a bit ambitious but are there as a guide only.
If there is anyone who would like to come along who hasn’t been before, please be assured that you will be made to feel welcome. If there is anything that people would like to see added to the agenda, or any questions, please feel free to contact me via email or comment on the blog.
