Matt Bailey's affiliate blog

It has been a couple of weeks since the news broke that i-level had entered administration and were being immediately wound up. Clearly there was complex corporate financial chicanery going on and it’s not my place to point the finger, but what I will say is that is a terrible shame. The news came as [...]

It has been announced today that Cleverat have entered into administration. This comes as no surprise given the amount of interest in this thread on A4U. It seems that they owe a lot of affiliates a great deal of money, but knowing a little about the people involved this is not really a surprise. The [...]

In a really interesting meeting yesterday between some of the larger voucher code websites and several IAB affiliate council members, it was agreed that there would be some changes made to last years guidelines for these sites. In return for the voucher code affiliates donating 20% of their profit to the IAB they will be [...]

Exciting times ahead as award season hits affiliate land. The deadline for the judged awards passed on Friday and so as a judge I’m looking forward to receiving half a rain forest worth of entries. I really do feel honoured and privileged to be asked to judge again, I find it great fun and it reaffirms my [...]

As AOL are such a large company we get a great deal of insight into their figures. If you dig around in this document you’ll find that AOL acquired buy.at for the princely sum of $125 million. On page 41 of this document they reveal “On February 26, 2010, we completed the sale of Perfiliate [...]

Fascinating news this morning that Digital Window, parent company of Affiliate Window, have bought buy.at from AOL. Clearly buy.at was floundering under AOL and the Americans seemed very keen to get rid of their rumoured £67 million purchase. I never really understood how an affiliate network fitted in to the Platform A proposition and since [...]

In what is an interesting time in the financial price comparison sector, the big news this week is that the big G are entering the ballpark and lining up for a big hit. The story was featured today in NMA, although since they’ve hidden archived content behind a paywall you may not be able to [...]

I note with interest today the launch of Compare for Good, a new price comparison site whose stated aim is to “go head-to-head with MoneySupermarket.com, GoCompare.com, ComparetheMarket.com, Confused.com etc”. However, their USP is that two thirds of everything that they make (profit rather than revenue presumably) will be given to Oxfam. It is a white [...]

I read with interest the post by Keith Bond on 6 Effective Habits of Super Merchants. I have a lot of time for Keith and think he talks a lot of sense. I just wanted to respond/add to a couple of his points on here, in order to give the perspective from a merchant/agency side [...]

Two posts in one day for all you lucky readers. Normally I don’t write stuff that people ask me to, but in the case of my favourite country bumpkin Chris Johnson, I’m prepared to make an exception. Chris has asked me to write about the A4U Awards, nominations for which are now open. Why are [...]