Matt Bailey's affiliate blog

I’m lucky enough to have been asked to speak again at this years A4U Expo in October. The lovely @missparsnip from A4U has kindly provided me with a discount code for readers of this blog. I am going to have to be very careful about maintaining the IAB Voucher Code regulations here… The code is [...]

The Big G have announced another change in trademark policy. It’s summed up very well by @jackwallington here. Essentially, it goes further than the move to allow competitors to bid on brand terms as introduced in May 08.  Now, anyone is allowed to include trademarked terms within their ad copy. Therefore resellers can include the [...]

Incredible results announced this week by Dominos and refreshing to see the City report credit online marketing channels as playing a significant part in their strong performance. The direct quote from the document reads: “In addition, we have led the way with social media initiatives such as affiliate marketing, our superfans programme and the development of [...]

With the first deal today going live on Twitter’s @earlybird advertising platform, do they immediately become the largest performance marketing partner (or affiliate) in the market? @Earlybird is Twitter’s new advertising vehicle, displaying deals and offers to all who follow it. At the time of writing despite only one offer being shown, there are already [...]

Great post by the wise Swede @nilsson_magnus and also a rule change by my old mucker @jasonorris on the Lovefilm account has brought a loophole in affiliate PPC regulations to light. Another example of affiliates operating within the rules of engagement, but not within the spirit. I wrote a piece over at eConsultancy on the [...]

I just noticed a tweet from @willcooper at NMA about Channel 4 entering the eCommerce market. To summarise for those without access to the NMA content hidden behind a paywall, Channel 4 are to launch 4Beauty to tap into the success of programmes such as How To Look Good Naked etc. The interesting part from [...]

I read with interest this article from Chris Worthy at RO Eye (@cworthy) looking at the role that affiliates will play within the development of the mobile app space. A great article full of thought provoking comment and well written so I thought i’d post my response. Whilst I agree with Chris about the current [...]

This morning sitting in my inbox I found that someone had sent me this: Now I’m all for recruiting new affiliates to the market and have spoken before about how I feel that the recruitment of new affiliates to the market is a high priority within the market. However I can’t help but be slightly [...]

I read with interest the recent articles on A4U concerning splitting commissions and whether we should move to a system of multiple attribution (part 1, part 2 and part 3). Whilst it is welcoming that there is debate occurring on this topic, I don’t feel that an actionable solution has been put forward yet. So I thought I’d have [...]

An incredibly strong and interesting case study landed on my desk this morning from the guys over at FusePump and Argos. They have been working together for around a year now and have just announced the results of their time working together. The results are highly impressive and send out a powerful message to retailers [...]