Matt Bailey’s affiliate blog

As AOL are such a large company we get a great deal of insight into their figures.
If you dig around in this document you’ll find that AOL acquired buy.at for the princely sum of $125 million.
On page 41 of this document they reveal “On February 26, 2010, we completed the sale of Perfiliate Limited (doing [...]

Fascinating news this morning that Digital Window, parent company of Affiliate Window, have bought buy.at from AOL. Clearly buy.at was floundering under AOL and the Americans seemed very keen to get rid of their rumoured £67 million purchase. I never really understood how an affiliate network fitted in to the Platform A proposition and since [...]

In what is an interesting time in the financial price comparison sector, the big news this week is that the big G are entering the ballpark and lining up for a big hit. The story was featured today in NMA, although since they’ve hidden archived content behind a paywall you may not be able to [...]

I note with interest today the launch of Compare for Good, a new price comparison site whose stated aim is to “go head-to-head with MoneySupermarket.com, GoCompare.com, ComparetheMarket.com, Confused.com etc”.
However, their USP is that two thirds of everything that they make (profit rather than revenue presumably) will be given to Oxfam. It is a white label [...]

I read with interest the post by Keith Bond on 6 Effective Habits of Super Merchants. I have a lot of time for Keith and think he talks a lot of sense. I just wanted to respond/add to a couple of his points on here, in order to give the perspective from a merchant/agency side [...]

Two posts in one day for all you lucky readers. Normally I don’t write stuff that people ask me to, but in the case of my favourite country bumpkin Chris Johnson, I’m prepared to make an exception.
Chris has asked me to write about the A4U Awards, nominations for which are now open.
Why are the A4U [...]

I guess that now it is up loud and proud on the IAB’s website, I must be able to discuss it without getting told off by Keano…
My year as Chair of the IAB Affiliate Marketing Council is over and I had a splendid time over the year. I think that we did manage to progress [...]

Quick round up of some useful blog posts and articles from the last few weeks.
First up, bit of a shout to an old school mate of mine who is attempting to make it in the big scary world of affiliate marketing and is documenting his efforts. Whilst he may be a miserable, cynical bugger he [...]

Following on from my previous piece about selecting an affiliate network and in particular the comment from buy.at’s Ginger Finance Ninja Paul Newton, I thought i’d write a follow up post.
What is most important to affiliates when working with a network? When a campaign is dual network, what factors will influence the decision over which [...]

Just a quick post to say a huge congratulations to Neil Hutchinson and everyone else at Forward Group (formerly TrafficBroker) on their purchase of uSwitch. A tremendous example of how to grow a sustainable affiliate business.
Really interested to see what their plans with uSwitch are, particularly whether they continue to work with advertisers direct or [...]