Affmeter is a really useful tool that I know a lot of affiliates use, so here’s an interview with the founder and face of Affmeter, Firuze Gokce. I first encountered Firuze when we integrated Affmeter at DGM and I’m really pleased to see that it’s continuing to grow and they seem to have great plans [...]
After writing mainly about things that puzzled me about the survey, I will now write a far more constructive post about the key learnings that we can take from it. The most interesting point as far as I’m is the question about the reward model. 36% of affiliates believe that commission should be split in [...]
I’ve been having a read through the affiliate census today, I thought I’d write a few words on my thoughts. Obviously I am viewing it from an agency/merchant perspective and I’ve identified a few key take outs and also a couple of things that have puzzled me somewhat. I’m going through the report in order [...]
Firstly, I’d like to thank everyone for all of their congratulations and good wishes since my election as chairman of the IAB’s Affiliate Marketing Council was announced last week. It’s certainly an exciting time to be involved in hopefully helping to shape the future of the affiliate market in the UK and I’m really looking [...]
Following on from my recent entry on where all the affiliates have gone, I thought I would start reviewing a few of the tools that are out there which make it a little easier for people to get involved. First one is Easy Content Units, developed by the lads down at Big Idea Media in [...]
I’m sure everyone is aware of Twitter, what it does and how it works. I thought I would publish a list of my top 10 affiliate people that I follow on Twitter. In no particular order… Kieron Donoghue – the usual mix of white vehicles, R ‘n’ B and occasional affiliate stuff. Lee McCoy – [...]
I’ve managed numerous affiliate campaigns both when working for a network and now at i-level, and to my mind there are only three ways to grow an affiliate campaign Recruit more affiliates on to the campaign Increase what your existing affiliates are doing Work with the merchant to increase conversion rates. I want to concentrate [...]
