As AOL are such a large company we get a great deal of insight into their figures.
If you dig around in this document you’ll find that AOL acquired buy.at for the princely sum of $125 million.
On page 41 of this document they reveal “On February 26, 2010, we completed the sale of Perfiliate Limited (doing business as buy.at) to Digital Window Limited for approximately $17.0 million in cash (subject to working capital adjustments). We expect to record a pre-tax loss on this sale of approximately $15 to 20 million”
Wish I had the odd $15-20 million dollars to lose like that…
