I’m Matt Bailey, Head of Affiliate at i-level, and recently elected Chair of the IAB’s Affiliate Marketing Council. i-level are the largest independent digital agency in the UK and we are a purely digital agency. We were hugely honoured to recently win the Digital Media Agency of the Year award at 2009′s A4U Awards. My remit is to head up the affiliate channel here. I manage the team that run these campaigns on a day to day basis as well as being responsible for the overall strategy of the i-level affiliate offering and trying to source new business.
I would like to think that I am passionate about online marketing in general and the affiliate channel specifically and I hope to use this blog to explore some of my views on the industry and how we can take it forward.
Aside from work, I enjoy all sport, forlornly following Manchester City for the last 30 trophyless years. Other hobbies are music,cooking and travelling, so please feel free to chat to me about any.
The views expressed on this website/weblog are mine alone and do not necessarily reflect
the views of my employer.