Exciting times ahead as award season hits affiliate land. The deadline for the judged awards passed on Friday and so as a judge I’m looking forward to receiving half a rain forest worth of entries. I really do feel honoured and privileged to be asked to judge again, I find it great fun and it reaffirms my [...]
As AOL are such a large company we get a great deal of insight into their figures. If you dig around in this document you’ll find that AOL acquired buy.at for the princely sum of $125 million. On page 41 of this document they reveal “On February 26, 2010, we completed the sale of Perfiliate [...]
Fascinating news this morning that Digital Window, parent company of Affiliate Window, have bought buy.at from AOL. Clearly buy.at was floundering under AOL and the Americans seemed very keen to get rid of their rumoured £67 million purchase. I never really understood how an affiliate network fitted in to the Platform A proposition and since [...]