Matt Bailey’s affiliate blog

In what is an interesting time in the financial price comparison sector, the big news this week is that the big G are entering the ballpark and lining up for a big hit. The story was featured today in NMA, although since they’ve hidden archived content behind a paywall you may not be able to [...]

I note with interest today the launch of Compare for Good, a new price comparison site whose stated aim is to “go head-to-head with MoneySupermarket.com, GoCompare.com, ComparetheMarket.com, Confused.com etc”.
However, their USP is that two thirds of everything that they make (profit rather than revenue presumably) will be given to Oxfam. It is a white label [...]

I read with interest the post by Keith Bond on 6 Effective Habits of Super Merchants. I have a lot of time for Keith and think he talks a lot of sense. I just wanted to respond/add to a couple of his points on here, in order to give the perspective from a merchant/agency side [...]

Two posts in one day for all you lucky readers. Normally I don’t write stuff that people ask me to, but in the case of my favourite country bumpkin Chris Johnson, I’m prepared to make an exception.
Chris has asked me to write about the A4U Awards, nominations for which are now open.
Why are the A4U [...]

I guess that now it is up loud and proud on the IAB’s website, I must be able to discuss it without getting told off by Keano…
My year as Chair of the IAB Affiliate Marketing Council is over and I had a splendid time over the year. I think that we did manage to progress [...]