Matt Bailey’s affiliate blog

On day 2 of the Expo at 1.30 in Room Platinum 3, the IAB’s Affiliate Marketing Council will be presenting a session entitled “Regulation, Promotion and Education – What Can The IAB Affiliate Council Do For You?”
I will be joined by
Dan Thut – Affiliate – Qua Media
Julia Stent – Merchant – Vodafone
Dan Powel – Network [...]

After a long period of negotiation, I’m terrifically proud to be able to announce that i-level have taken over the management of the LOVEFiLM affiliate campaign and have decided, after a lengthy pitch process, to partner with Affiliate Window on an exclusive basis.
Jo’s forum message can be seen here and you can sign up to [...]

Yesterday I was lucky enough to be given the opportunity to speak at AdTech on the topic “Is Affiliate Marketing worth it?” I shared the stage with Helen Southgate of BSkyB and Reed Pridy of Neverblue. The deck we presented is below. The content is probably quite basic for a lot of people who read [...]

No post for the last couple of weeks due to loads of opportunities at i-level and a trip to Bulgaria for a friends wedding. Therefore thought I’d highlight a few blogs and articles I’ve read over the last few weeks and my comments on them.
Top Five Missing Factors on Affiliate Sites from FeedFront Nice article [...]

My eye was caught recently by a piece of research carried out by Mintel and highlighted by them on Twitter here.
I’m assuming that this is US research due to the use of “coupons” rather than the UK “voucher” or “discount code” but I think that the learnings are valid over here too.
The beauty of the [...]

Thought I’d start putting together a list of links for articles that I’ve found useful over the last week or so.
Lammo’s PPC advice for affiliates – A long but really useful post for affiliates looking to enter the PPC space and how not to rack up huge credit card debts
Kevin Edwards discussing the IAB Affiliate [...]

A recent post over at Econsultancy has highlighted the issue of software applications which are utilised within affliate marketing. The article is focussed on the US and the journalistic style is slightly alarmist, but it does bring the issue into focus and I’m sure many UK merchants will be looking at it wondering if it [...]

Previously on this blog I’ve bemoaned the lack of new affiliates. A few potential reasons for this: barriers to entry are higher than they used to be; more merchants so affiliates are spread more thinly; it’s harder to make money than it used to be.
However, something else to consider. 5 years ago, tech savvy entrepreneurs [...]

I have it on good authority that the Spotify app, revealed approved here last week, will be available for download from Thursday September 10th. Bring it on…