Matt Bailey's affiliate blog

PPC still makes up a large percentage of sales driven through the affiliate channel in the UK. Whilst it is less prolific than in the wild brand bidding days of the past, the agility and expertise of affiliates in the paid search landscape still means that significant revenues can be achieved through PPC. However are [...]

Last night I attended the second Sway event organised by Skimlinks, a networking event aimed at bloggers and content owners. I’ve really enjoyed both of the sessions so far, with a nice relaxed vibe and highly engaged debate. Personally, I find it very refreshing to be involved with this bunch of people who are clearly [...]

The latest edition of the Hitwise monthly UK online roundup makes interesting reading for all of us in the affiliate industry who work with voucher codes. Robin and the team at Hitwise have been looking into the popularity of various voucher code keywords and phrases and the results point to changing consumer behaviour in this [...]

Just a quick post to say how I’m looking forward to the networking event on Thursday 29th. This will be the 3rd of these events and they continue to grow in popularity. Whilst we require events such as A4U Expo and A4U Awards to showcase the growing importance and professionalism within the affiliate industry, I [...]