I received an email from Tradedoubler today announcing their intention to develop a behavioural targeting proposition across their affiliate and ad networks. A brave move and echoing what Platform A have intimated they will do through their acquisition of buy.at .
Why is it a brave move? Well behavioural targeting is still a remarkably emotive subject. [...]
Archive for June, 2009
I blogged a few days ago about how I had been asked to speak on a panel at the above event and thought i’d follow up with a few thoughts about the event.
First of all I thought it was incredibly well organised and congratulations to Lizzie and the rest of the team for all the [...]
I am delighted to have been asked to be part of a panel at the 2009 Speakeasy, alongside Pete Wakim from Quidco, Alicia Navarro from Skimlinks and Dotzinc’s Chris Morling.
Details of the event can be found here
Categories
- Affiliate (17)
- Online stuff (1)
- Uncategorized (45)
Search
- AOL lose up to $20 million on buy.at
- Affiliate Window buys Buy.at
- Google becomes a price comparison site
- The future of price comparison?
- Can we all become Super Merchants?
- A4U Awards Nominations open
- Congratulations to Mr Edwards – New IAB AMC Chair
- What I’ve been reading recently
- Affiliate payment methods
- uSwitch acquired by an affiliate
- Clarke: Well spotted, you should be giving tips to our tech press here in the UK. Always good to see some facts behind a story, more of the time it's whatever
- Magnus Nilsson: I still haven't been able to see the ads live in the UK. Will be interesting to see any case studies of impact over the next few months for compet
- Sam: Was wanting to re-tweet but button does not seem to be working - better check it out! Unless its just not working for me of course.