Matt Bailey's affiliate blog

Who are we? At i-level we passionately believe in the affiliate channel and are committed to helping it grow. Being the largest independent digital agency in Europe we understand the entire digital mix and where affiliates should and do fit in. The affiliate community has been good to us over the years and so now [...]

Up bright and early on the second morning for a quick 5 mile run before breakfast and down to the RAI for 9.30. Unfortunately I missed the first session as we had to have a meeting to discuss our upcoming presentation. I was disappointed not to be there for Auke and Menker’s session on where [...]

I know it’s a bit late but taking three days out of the office to go to Expo meant a backlog when I got back so I’ve only just got around to this. After arriving in Amsterdam on the Monday afternoon it was straight to the pre-party at Rosarium. This was a good opportunity to [...]

Recently I was lucky enough to be asked to speak at the excellent A4U Expo in Amsterdam. I prepared a presentation on how to justify the existence of an affiliate campaign, how it interacts with other channels and useful metrics to measure. It seemed to go down quite well so I have decided to post [...]

I received an interesting email from Coral today, launching their new cashback scheme. The way that it works is that you gamble with Coral, and at the end of every month they refund 10% of your net losses. A brilliant idea and something that clearly differentiates them from their competitors. I know that they played [...]