Matt Bailey's affiliate blog

The next meeting of the IAB’s Affiliate Council will be this Thursday at 3pm at the IAB’s office. The agenda is as follows: • Attendees and apologies (5 mins) • Discussion around rebate catching applications and guidelines (15 mins) – Following the presentation at the last meeting from Nectar, a discussion around whether the IAB [...]

Following on from my previous blog post about Easy Content Units, I have been made aware of a similar product. widget:builder has been built by Medifusion. A bit of background: Medifusion have been around in the affiliate space since 2003, focussing on price comparison in entertainment and electronics, and for the last few years have [...]

Some interesting research from the IAB today about how online advertisers are missing out on opportunities to target consumers when they are most likely to buy, see the NMA article here. It got me thinking about whether this is something that affiliates can take on board.  Now I know that PPC affiliates will day-part target [...]

Affmeter is a really useful tool that I know a lot of affiliates use, so here’s an interview with the founder and face of Affmeter, Firuze Gokce. I first encountered Firuze when we integrated Affmeter at DGM and I’m really pleased to see that it’s continuing to grow and they seem to have great plans [...]

After writing mainly about things that puzzled me about the survey, I will now write a far more constructive post about the key learnings that we can take from it. The most interesting point as far as I’m is the question about the reward model. 36% of affiliates believe that commission should be split in [...]

I’ve been having a read through the affiliate census today, I thought I’d write a few words on my thoughts. Obviously I am viewing it from an agency/merchant perspective and I’ve identified a few key take outs and also a couple of things that have puzzled me somewhat. I’m going through the report in order [...]

Firstly, I’d like to thank everyone for all of their congratulations and good wishes since my election as chairman of the IAB’s Affiliate Marketing Council was announced last week. It’s certainly an exciting time to be involved in hopefully helping to shape the future of the affiliate market in the UK and I’m really looking [...]